Wednesday, December 2, 2015

artifact - vehicle wrap

For my artifact I chose to do a vehicle wrap for the food truck. With the waffle trucks in mind I chose to go with the bright vibrant colors of our color scheme. Something that would catch your eye and draw you in when you see it while driving around town. Using a radial design with the spirals acting as leading lines, drawing the viewers attention to the logo, letting them know exactly what that truck is. The law of continuity also plays a role here with the lines of the radial design. the bottom half of the truck is meant to act as a calm area so the whole thing isn't too busy and distracting. This is using the law of pragnanz on the bottom half of the truck by keeping it very simple. On the serving/ front side of the food truck, I chose to place the logo on the left window. the right window will be open to serve the food, and it will slide behind the left window, leaving the logo visible. Therefore while everyone is in line in front of the open window on the right, the logo will be visible to anyone trying to figure out what is being sold there.

No comments:

Post a Comment